If you’ve been browsing the AMC Theatres website or mobile app, you may have noticed a small icon labeled “AD” or the words “Audio Description” next to movie showtimes. For those unfamiliar with the term, this might seem like a technical jargon, but for millions of moviegoers, it is the key to an inclusive and enjoyable cinema experience.
Here is a breakdown of what Audio Description means at AMC and how it works.
The Definition: What is Audio Description (AD)?
Audio Description is an accessibility feature designed primarily for guests who are blind or have low vision. It consists of a narrator describing the visual elements of a movie during natural pauses in the dialogue.
While the standard movie audio plays through the theater speakers, a person using Audio Description hears a separate track through a wireless headset. This track describes:
- Actions: “He slowly draws a sword.”
- Settings: “A dark, rainy alleyway in London.”
- Facial Expressions: “She looks down with a disappointed frown.”
- Costumes and Physical Appearance: “He is wearing a tattered superhero cape.”
How Audio Description Works at AMC
AMC Theatres uses specialized technology to provide this service without disturbing other audience members.
- The Device: Most AMC locations use a system (often the Fidelio system) consisting of a wireless receiver and a pair of plug-in headphones.
- The Sync: The description track is digitally synced to the film, ensuring the narrator never speaks over important dialogue.
- The Sound: The guest hears the movie’s normal sound from the theater’s surround sound system, while the descriptive narration comes specifically through their headset.
How to Use Audio Description at AMC
Using this service is simple and, most importantly, free of charge with the purchase of a movie ticket.
- Step 1: Look for the Icon. When booking your tickets on the AMC app or website, look for the “AD” logo in the movie description to ensure that specific title supports the feature (most major studio releases do).
- Step 2: Request the Device. When you arrive at the theater, go to the Guest Services desk or the Box Office. Ask a staff member for an “Audio Description device.”
- Step 3: Check the Battery. The staff will provide you with a receiver. It is always a good idea to turn it on briefly to ensure it has a charge before heading into the theater.
- Step 4: Return the Device. After the movie ends, simply drop the device back off at Guest Services.
AD vs. HI: What’s the Difference?
It is common to see AD and HI listed together. It is helpful to know the difference:
- AD (Audio Description): For the visually impaired. It describes what is happening on screen.
- HI (Hearing Impaired): This is “Assistive Listening.” It simply amplifies the movie’s existing audio and dialogue for those who are hard of hearing.
Many of AMC’s devices can perform both functions, so be sure to tell the staff member which specific service you require so they can set the device to the correct channel.
Why It Matters
Audio Description is about independence and inclusion. It allows visually impaired movie fans to follow complex plots, enjoy visual gags, and experience the “magic of the movies” alongside their friends and family without needing a companion to whisper explanations to them throughout the film.
Next time you see the AD icon at AMC, you’ll know it represents the theater’s commitment to making the big screen accessible to everyone.
Does your AMC location have specific equipment questions? You can always check the “Accessibility” section on the specific theater’s page on the AMC website to see which devices (like Fidelio or CaptiView) are currently in stock.